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What is 'terroir' in coffee, and why does it matter?

What is 'terroir' in coffee, and why does it ma...

Two farms, 500 metres apart. Completely different cup.Wine drinkers have known about terroir for centuries, the idea that soil, altitude, climate and shade leave a fingerprint on the fruit that no winemaker can fake or replicate elsewhere. Coffee works exactly the same way, even though...

What is 'terroir' in coffee, and why does it ma...

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Specialty Coffee

Two farms, 500 metres apart. Completely different cup.Wine drinkers have known about terroir for centuries, the idea that soil, altitude, climate and shade leave a fingerprint on the fruit that no winemaker can fake or replicate elsewhere. Coffee works exactly the same way, even though...